iPad
Men's new toy?
According to a Nielsen Report, young men love iPad the best. Research shows that iPad owners tend to be young men that own more devices than other users, averaging six devices total. These individuals tend to will to share their devices with others, spend more time interacting with content and like to buy apps. Statistics show that the most popular apps are: Games (62 percent), books (54 percent), music (50 percent), shopping (45 percent), news and Headlines (45 percent).
The most interesting fact about this report was that it states that Kindle owners (Amazon's most popular e-reader) as "wealthier and better educated" than iPad owners, making more than $100.00 a year and 57 percent having a bachelor's degree or better. I find this research fascinating.
Isn’t it interesting how researchers can categorize users and how unwillingly you can become part of a certain group by simply buying/using a technological product? However, to add to it, 'Cunningham Says Amazon's New Kindle to Hurt IPad Sales. Follow the link below for the video with more detail about this smaller and a lot better value new device that it seems to be willing to hurt iPad's popularity. (http://www.washingtonpost.com/business/cunningham-says-amazons-new-kindle-to-hurt-ipad-sales/2011/09/28/gIQAlqR25K_video.html)
http://adrianasassoon.files.wordpress.com/2010/04/ipad-jobs.png?w=472&h=660
http://www.sellmymobile.com/blog/nielsen-report-young-men-love-ipad- best/



