Presentations

Thank you Annie for being a fantastic tutor!

This will be my final blog for Issues in Publication and Design. Today we did the artefact presentations and it was very interesting to see how everyone had shifted text into a multimodal one. Everyone's ideas were engaged with the theorists concepts quite well. In this course we learned that successful communication has always been the result of combined written text and brilliant visual communication and in order to achieve a great visual exposure to the public, it is significantly important to consider and follow the works of the theorists including Walsh, Putnis & Petelin, Reep and Kress. Also, for a better reading of the multimodal texts, it is very important that the spoken/written language blends in harmony with the visuals and the sounds. Kress (2008, pp. 59-60) claims that communication has always been multi-semiotic and as much as text is important, images not only are as important as text but also how they are fused together. Also, O’Halloran & Smith (p. 2) claim that multimodal deals with interaction and integration of two or more semiotic resources in order to achieve the intent of the communication. I learned the theory of Putnis & Petelin (1996, p. 233), ‘writing as a problem-solving process’. In this theory, Putnis & Petelin explain how to use writing strategies to problem solving. They claim that the process of writing in academic and professional contexts writers must constantly ask questions to themselves, such as the following: Where will I get my information? How will I structure or sequence it? How will I begin writing? How will I design it for my readers and how will I achieve the appropriate tone?

Five ways to integrate prose and graphic: Schriver talks about the first key relationship of prose and graphic, which is the “redundant” one. This key is characterized by identical content visually and verbally. Researches show that people’s comprehension is better if content is served with integrated graphics and text. It appears that if information is taken in in more than one-way, it is bettered understood and also easier to remember. This way the reader has a stronger connection with the content and the memory.

                  

References:

   Kress, G 1997, ‘Visual and verbal modes of representation in electronically mediated communication: the potentials of new form of text’ in Page to screen: taking literacy into the electronic era, Snyder, ed Ilana, Allen and Unwin, St Leopards, pp. 59-60
   O’Halloran K & Smith BA, Multimodal text analysis, viewed online 22 September 2011 <http://multimodal-analysis-lab.org/_docs/encyclopedia/01-Multimodal_Text_Analysis-O'Halloran_and_Smith.pdf>
 Putnis, P & Petelin, R 1996, ‘Writing to communicate’, Professional communication: principles and applications, Prentice Hall, Sydney, p. 233
   Schriver, KA 1997, Dynamics in document design: creating text for readers. The interplay of words and pictures, Ch. 6 p. 412, Wiley Computer Pub, New York [electronic version]